How can I sell more?

Far too often, businesses focus on what they want, which is selling whatever product or service they have available instead of really understanding their customer and why that customer might want to buy your product or service.

All buying decisions are emotional, which means if you can figure out how to push your target audience’s buttons into an emotional reaction, you will sell more.  Most people understand the need to identify their target audience, but you need to go deeper. 

You need to understand the situation they are in.  You need to understand the emotional reasons that may be driving them to decide what to do next.  You need to understand what they care about, where they hang out and why they do the things they do.  You need to deeply understand your customer better than they understand themselves, and then you need to be able to speak to those things through your marketing.  If you can do that, you will sell more.