How do you create word-of-mouth advertising?

Word-of-mouth advertising begins when your business has a moment of positive interaction with another human being.  This could be because they saw something on social media that emotionally connected with them, or maybe there was a time when you had a positive interaction with them in the comment section or through direct messaging. 

Word-of-mouth advertising can also occur when you have events or attend events where you can connect with people one-on-one. 

When people have excellent experiences with you or your company, they will tell others.  This is why surrounding yourself with employees who believe in your mission is so important.  You want to make sure your employees treat your customers to the highest level of customer satisfaction. 

Word-of-mouth advertising is important because it has the highest return on investment of any other type of advertising, and you will know when it’s working to your advantage because you will feel it.  You will also know when it isn’t working to your advantage because you will feel that, too.