If I own a small business, do I need a Google Profile?

Yes, a Google Profile page will not only make your business look professional, but it is one of the key elements that will help you get found on Google.  When potential customers go to Google, they will see your Google Business Profile and look for common information like directions, services and hours of operation before they even see your website. 

A Google business profile is free so there is really no excuse why a business wouldn’t have one.  To register for a Google Profile go to business.google.com and follow the steps.  At the end of the process, Google will likely ask you to submit a video proving you are a legitimate business.  Just follow their directions.

Once you have your Google Profile, you will want to update the hours, posts and services on a regular basis.  This shows Google you are an active business and will increase the probability that they will recommend you.