What is the most effective way to get more reviews?

The best way to get more reviews is to make it as simple as possible. Train your staff to request a review when they are checking out by using a QR code that directly links into the review of your choice.  Send an email within 24 hours with a link to the review site asking your customer for a great review.  Shoot your customer a text saying something like “It would mean a lot to me if you could leave a quick review here.  It really helps us grow,” and then provide the link.  Do this with every customer.  Automate this process when you can.

The more five star reviews you have, the more likely you are going to be recommended on Google, Meta, Yelp or AI.