If I don’t know anything about marketing, where should I begin?

The first thing you need to know about marketing is that marketing isn’t just about the means to make marketing happen.  Most marketing education is taught to you by salespeople who have a vested interest in selling their products, which has led to a common misconception that marketing is simply about your social media, or your website or your Google Ads.

Marketing is the psychology of why people make buying decisions and all the things that can be done to influence that decision.  When you begin to look at marketing through that lens, you then begin to explore the process your customers go through, why they make the buying decisions they do, and why they might want to choose you. 

Once you know these things, the entire process of making your target audience want to buy from you becomes less complicated and, more importantly, less expensive.